Search Engine Optimisation

SEO is part of any online plan

SEO is an art and a science, to improve the visibility of a website in organic search. It’s key to getting found online for a business or individual, to drive more traffic, more engagement and convert visitors into customers.

SEO covers many different strategies and techniques, each covering different aspects of a website. These include keyword research, on-page optimisation (title tags, meta descriptions, URL structure), technical SEO (site speed, mobile compatibility, XML sitemaps) and off-page optimisation (link building and social media marketing).

Each of these work together to help search engines understand the content of a website, determine its relevance to search queries and rank it accordingly.

Since Googles algorithms are always changing, SEO is an ongoing process not a one time fix. Businesses need to stay up to date with the latest trends and algorithm updates to maintain or improve their rankings over time.

Under the ‘Search Engine Optimisation’ tag you’ll find loads of information to help you navigate the world of SEO. Whether you’re learning the basics or looking for advanced strategies you’ll find expert insights, industry updates, case studies and practical tips to help you refine your SEO.

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