A website audit is your compass to ensure you’re on the right path.
It’s a comprehensive evaluation of your site’s health, performance, and effectiveness. Just as regular health check-ups are vital for our well-being, website audits ensure your online presence remains robust and optimised.
Investing in a website audit yields tangible returns. From improved user engagement to heightened search engine rankings, the benefits are powerful. Our past clients have witnessed increased traffic, better conversion rates, and enhanced online credibility—all stemming from our comprehensive audit insights.
We walk you through our audit process, step by step. Leveraging cutting-edge tools and technologies, we conduct a meticulous evaluation of your site. From initial analysis to final recommendations, we keep you in the loop, ensuring a collaborative and informed approach.
Ready to unlock your website’s full potential? Dive into a comprehensive audit with us.
What’s involved in a website audit?
A website’s technical health underpins its overall performance. In our meticulous technical audit, we assess the speed of your site, ensuring it loads swiftly on both desktop and mobile, providing users with quick access.
We also ensure that your site is optimised for various devices, from smartphones to tablets, guaranteeing a seamless experience. Furthermore, we identify and rectify any broken links or error pages, enhancing user navigation and reducing frustration.
Lastly, we validate your XML sitemap and robots.txt to ensure search engines can efficiently crawl and index your site, bolstering your online visibility.
Search Engine Optimisation (SEO) is pivotal for a brand’s online prominence. Our comprehensive SEO audit delves into the intricacies of on-page elements, reviewing title tags, meta descriptions, headers, and keyword placements to ensure they’re in line with best practices.
We evaluate the quality and relevance of sites linking back to you, ensuring you maintain a healthy link profile. Potential issues like content duplication, which could harm your search engine ranking, are identified and addressed.
Additionally, we ensure your site has a logical hierarchy and structure that’s SEO-friendly, making it easier for search engines to understand and rank.
User Experience (UX) and User Interface (UI) Audit
The journey a user takes on your website is paramount for engagement and conversion. In our UX and UI audit, we focus on the intuitiveness and clarity of your site’s navigation elements. We ensure there’s a coherent design across all pages, enhancing user familiarity and trust.
The placement, design, and wording of your calls-to-action are analysed for maximum effectiveness, ensuring they resonate with users and prompt action. Moreover, we check for clear user feedback mechanisms, such as form submission confirmations, ensuring users always know the outcome of their actions.
Content is the heart of any website, driving engagement and providing value. Our content audit delves into the quality, relevance, and structure of your site’s content. We identify areas where content might be lacking in depth or relevance, and where there might be opportunities to expand or refine.
It’s not just about quantity; it’s about ensuring every piece of content serves a purpose, resonates with your target audience, and drives engagement.
In today’s digital age, the security of your website is of paramount importance. Our security audit identifies potential vulnerabilities and threats, ensuring your site and its users are protected. We validate SSL certificates, ensuring data transferred between your site and its users is encrypted and secure.
Recommendations are provided to fortify your site against potential breaches, giving both you and your users peace of mind.
Understanding your position in the digital landscape is crucial. Our competitive analysis evaluates how your website stacks up against its competitors. We identify strengths to leverage and areas of opportunity, ensuring you’re always one step ahead.
By understanding what your competitors are doing right, and where they might be falling short, we provide insights that can guide your strategy and help you outshine the competition.
Every user, regardless of ability, deserves a seamless online experience. Our accessibility audit ensures your website caters to all, including those with disabilities. We evaluate elements like colour contrasts, keyboard navigation, and screen reader compatibility, providing recommendations to make your site universally accessible and compliant with standards.
Social Media Integration Audit
In our interconnected world, the synergy between your website and social media is vital. Our audit assesses the effectiveness of your site’s social media integrations. We ensure there’s seamless sharing functionality and that your online presence is enhanced through effective social media connections. By bridging the gap between your website and social platforms, we help boost your brand’s overall digital footprint.