A domain name is the public address of your website. This is how users on the internet can find you by typing in your domain name.
The name itself is used to help find and identify computers on the internet through IP addresses. The address itself, which is a series of numbers, has been changed to names for domain purposes which makes it easier for people to find websites.
You can use any combination of letters, even those that do not form proper words, in the creation of your domain name. As long as there is no duplication with an existing domain name, you can use it for your website. Duplication of the basic domain name can exist if different suffixes are used.
The Average Cost Of A Domain Name
While the cost of having a website created by a web designer or web design team can be expensive, the actual cost of the domain itself is quite cheap. Depending on the type of domain you choose, the annual price can be as low as £10.
Why Choosing the Right Domain is Important for Your Business
The domain name is more that just an address, it plays a large role in how people identify your website. This means that you have to do the work to discover the right domain name to maximize the success of your site. Here is some basic advice when choosing a domain name.
- Make it easy to remember
- Keep it as short as possible
- Make it as memorable as possible
- Use keywords when applicable
You want the domain name to match your website name to make it easy to remember. This may mean a longer domain name, but shortcuts may only cause confusion. The extension or suffix should be applicable as well. So, while .com is fine for commercial sites, you may want to choose a country-specific suffix if that is your primary target audience.
Availability of Suffixes
Most people are familiar with .com, the most common suffix used for domain names. However, there are several different suffixes available, so you can choose the one that works best for you. Besides .com, there are dozens of others available, but the most common are .net and .org.
In addition, there is a suffix for each country which may be used for your website as well. Quite often, the country-based suffixes are used to denote different parts of an international website. Keep in mind that while the suffixes are different, they have no bearing on the cost in purchasing the domain.
Choosing the right domain name may not make or break your business, but it does play a powerful role in your success. So, do the research and choose wisely.
Whether you are looking for guidance on purchasing a domain name or would like to speak to us about your options, please get in touch.