Responsive Design

Make sure your website is 100% mobile friendly.

All our websites are designed with mobile phones and tablets in mind.

Mobile phones now account for over 50% of internet traffic, if your website is not fully responsive then a huge proportion of your website users / clients might not be able to use your website properly. In addition to this, Google now appears to penalise websites that are not responsive and mobile friendly on the search engine results page. This means your ranking might not be as high as it could be due to the lack of responsive design.

Depending on the system your current website is built on, we may be able to make your website mobile friendly without moving it. However if you feel your website is dated, then a new website design would be much more beneficial.

Here are just some of the benefits of responsive design:

Increased engagement – people spend longer on your website
Reduced bounce rate – fewer people leaving your website immediately
More enquiries – people using their phones can now call you from the site
Higher ranking – your Google ranking should increase after adopting responsive design
Better reputation – with a beautiful design, your clients will be impressed

All new websites we build here are responsive, so regardless of your budget you know your website is 100% usable and ready for your customers. Let your customers browse your website on the device that’s convenient for them, rather than hoping they use their PC.

The goal of responsive design is to make things as easy to use as possible for the most possible people. Depending on the website package you choose, there will be between 2 and 5 cut off points – these are the different screen sizes we will code layouts for. These currently range from mobile > phablet > tablet > notebook > desktop so all bases are covered.

Using a mix of flexible grids and layouts, multi sized images and a clever use of CSS, we ensure that your new website looks great on any device. Most designers opt for a ‘mobile first’ view point, which is something we also believe. By making sure the website is lightweight and quick to load on mobile first, we drastically reduce the amount of wait time website visitors experience. People can be impatient and who likes waiting for things to load? When websites are loaded on larger devices, the larger images and increased amount of information are displayed due to the increased amount of screen space.

Responsive web design is the practice of building sites that display properly on all devices.

The responsive website will display differently depending on the user’s device, ensuring that everybody can use the site properly regardless of whether they are using their mobile, tablet or desktop machine.

Make sure ALL of your customers can use your site
All of our new websites are mobile and tablet friendly

These days, as over half of internet traffic is mobile, you need to ensure that your website works on all devices, large and small.

  • Responsive websites respond to their environment
  • They adapt to the screen size and orientation of a device
  • They make websites easier to use for people using mobiles or tablets
  • They ensure that the ~50% of users looking at your site on a mobile device can actually navigate
  • Responsive web design future proofs your site for the devices not yet released
  • Small, medium and large, one site for every screen

How does responsive design work?

As users switch between devices, rotate their screens or resize their browsers, the website updates in real time and reorders itself so that it is displayed optimally for the new resolution and screen size. So basically, the up side is that the updated website has the intelligence to respond to the users actions.

With more and more devices being released each year, all of which with varying screen resolutions, responsive web design is the best way to future proof your website, and to make sure things look good no matter how your clients are searching for you. Research has shown over the last few years that mobile use is rising at an extraordinary rate, and around 50% of people currently use their mobile as their main internet browsing tool. This means that without a mobile website, or a responsive website 50% of your clients may not be able to use your website.

There are three main components of responsive web design:

  • websites become fluid grids, in which page elements are flexible and can be resized by the browser depending on the screen size
  • images are added in multiple sizes and resolutions, so that if someone is viewing your site on a high resolution device, your site will not look blurry and pixellated
  • using media queries, the browser can decide almost instantly which set of rules to load, and how to display your responsive website

Of course, not every industry is mobile central, but as devices get smaller and smaller, and small devices get larger (confusing isn’t it?) it’s a great idea to future proof your site.

Web designers tend to build the responsive mobile website layout first, this can then be added on and built up, layer by layer, until you end up with a full spectrum of options, one for every screen size. The level of detail added at each layer depends entirely on the budget.

Even our cheapest and most affordable website design packages include a responsive layout, with a simple mobile and tablet theme so that even if you’re just starting out, or have a low budget, you don’t have to neglect one of the most important new aspects of web design.

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Find out more about how we can help you.