Some website design FAQs to help you learn more about the web design process

You can read our web design glossary if you need any information on what certain words and phrases mean.


Who are you?

We are website designers in Reading Berkshire. We create affordable websites for small businesses and startups, as well as bespoke websites for large national companies.

What do you do?

We design all different kinds of websites for small to large companies. All of our sites are bespoke and include natural SEO built in from the bottom up.

Where are you based?

We are based in Reading, Berkshire, and supply website design work in the surrounding area.

When do you work?

Usual office hours are between 9am and 6pm, but we also work in the evenings if we need to.

How long does it take?

It depends entirely on the size of your project, but work is completed quickly to a high standard, and if you are on a very tight deadline, we will work until the site is finished.

I just want something small, can you help?

We can help no matter how small the job is. If you just need a one page site, or a little help on your existing site, we’d love to help.

We’re on a really tight deadline, can you help?

We can indeed! Let us know straight away and we can start work the same day depending on the job.

We’re unhappy with our current website, can you give me your opinion?

Sure, give us a call or send us an email with the the questions you would like answered and we will do our best to help.

How long does it take to get a website online?

It can take as little as a few days for small sites, usually as little as two weeks for larger sites, it depends a lot on how much content you already have.

What makes you different to other website designers?

We are affordable, and all our sites come with free built in SEO. You also don’t need to pay VAT on top of our prices.

What do you need from me to be able to create a great site?

As much information about your business as possible, and all your content. This will enable us to build the site around your content, rather than creating a blank site that needs filling.

Will we need to meet before you can start work?

It’s up to you, we can travel to meet you in the surrounding area, but often things can be just as easy and quick corresponding over the phone and email.

Can you take content from our old site?

Yes, we can save all of your old content to import to your new site.

Can you help us write the content?

We can certainly help you with content, although it’s best that you write the bulk of it because you know your business better than we do! We can of course help with tidying up the copy and identifying keywords to focus on.

Will my website look different in different browsers?

Marginally, things usually do look slightly different in very old browsers, but we try our best to compensate for this. It’s better to look forward than to look backwards though so we focus our attention on the present and the future, and the majority.


How much does it cost?

Websites start from around £500 for a small site, and go up in price depending on the size, functionality, and amount of design work involved. We are pretty flexible on price and you also don’t need to worry about paying VAT on top of the costs we quote.

What ongoing costs are involved?

Ongoing costs can be very little. You have to pay to renew your hosting and domain names, depending on the domain name these are usually around £10 a year. Hosting for the first year is free, the price of hosting varies starts at £80 for small websites.

How much does hosting cost?

Hosting starts at £80 a year, much lower than a lot of other companies charge.

Do you charge to add new pages?

Usually very little for text updates, but you have the power to manage your own content and we offer support and training to allow you to do this. we charge for significant new work, new designs, layouts and sections etc.

How can I save money?

You can save a lot of money by choosing wordpress as your platform and by managing your own content. We can teach you how to do this.

What’s your payment policy?

We ask for 50% of the cost up front, with the remainder to be paid upon launch. Hosting is free the first year and is billed at the start of each year past that.

How do you work out the cost of a website?

We’ve split our costing into three categories, which depend mostly on the size of your site and the design work involved.

We’re a non profit company, do you offer any discounts?

We do, if you are a charity or some kind of local body, speak to us about discounts and packages.

We have a limited budget, what are our options?

We can build you a simple but attractive site, and set you on the path to managing your own content.


Can you just design us a new logo?

Of course, we love designing logos here, and the costs for logos can either be a set amount for a package to choose from, or an hourly rate where we keep designing them until you pick one.

Do you build online shops?

Yes we do. Our online shops can either be built bespoke or on the WordPress WooCommerce platform.

I just have a small local business, do I really need a website?

We think everybody needs a website, no matter how small the business. Even if it’s just a one page site, it means anyone searching for you online will find you, and that new customers can find you if they’re looking in the area.

Can you register domain names?

Yes, and once we’ve registered them, we put it into your contract that you still own them, so if you decide to go somewhere else, we won’t charge you a release fee unlike some other companies.

Can I manage content myself?

Of course, and with wordpress it’s extremely easy! We teach you how to do this, you’ll be surprised how easy it is.

Can I have a similar site to one I like?

If you tell us what you like and what you don’t like about any particular sites before the draft stage, we can take influence from this and produce something for you that’s just what you like. We won’t copy anything specific though.

I found a theme I like, can you customise it?

We should be able to, depending on the format. Just let us know about it and we will be able to give you an answer.

How important is good photography on a website?

Extremely important! If you were looking to buy something online, you’d want as much detail as possible and pictures are no different. Good photography can be the difference between an average website and a beautiful website.


What ongoing seo work can you do?

We can further optimise your site on a monthly basis (assuming you are adding new content) and we can also do some link building for you. We can help you to add new content and teach you how to do the things you will need to do if you are adding new content yourself.

Can you give us an seo report?

We sure can, if you tell us about your website and what you do, we can analyse your site to see how it measures up with our high standards and can point you towards fixing these problems, or we can fix them ourselves.

How much does it matter that I keep my website updated?

It’s extremely important from an SEO basis to keep your content fresh and keyword rich. This will help to keep your rankings on the search engines climbing and to keep your site in your customers eyes.

How can I get listed on google?

By creating a google webmaster account for you, we can add your site to google and tell google exactly where you are and what you do.

Are all your websites SEO friendly?

We build SEO into every website we make, included in the price.

What does it all mean?

Our web design & seo glossary will help you learn all the jargon and keywords you may encounter when looking for a new website.

Adwords – googles ad management portal, where you can set up pay per click advertising

Algorithm – the code by which search engines monitor and rate your site, which determines where your site ends up on the search listings

Alt text – alternate hidden text that tells search engines more about the pictures you have on your site

Analytics – Code that goes on your site that passes information to google or another search engine so you can monitor your website stats

Back end – the dashboard admin area where you can manage your content

Back link – a link to your site from another site

Bandwidth – the amount of data which is downloaded by users visiting your site each month

Black hat – ways to increase your search engine ranking that are deemed cheating by search engines

Blog – the part of your website where you can add weekly or monthly news

Bot – a program that trawls the web either helping your site get listed or that may send out spam

Bounce rate – the amount of people that visit your site and then leave before viewing any other pages

Browser – the program people use to view websites

Cache – temporary files that are stored locally on your machine after visiting websites

CMS – content management system, also known as a dashboard or admin

Content – the text and media on your website

Conversion – when someone buys a product, or fills out a form on your site

Conversion rate – percentage of users who convert – see conversion.

CPC (cost per click – when paying for advertising, the amount it costs you each time someone clicks on your site

Crawler (bot, spider) A program which moves through the worldwide web or a website by way of the link structure to gather data.

CSS – stands for cascading style sheets, the code behind the scenes that tells browsers how to display your content and how it is styled

Directory – a website that lists companies or services

Domain – your website address

Favicon – a small icon / logo that displays in the web browsers title bar

Feed content which is delivered to the user via special websites or programs such as news aggregators.

Font – the styling of the words on your site

Hit – when someone visits a page or a file on your site

HTML (Hyper Text Markup Language) – used to add formatting and web functionality to plain text for use on the internet. HTML is the mother tongue of the search engines and websites

Hosting – the server where your site files are stored

Hyperlink – a link on a site to another page or website

In bound link (inlink, incoming link) – Inbound links from related pages on your site

Indexed Pages – The pages on a site which have been indexed.

Keyword – key phrase The word or phrase that a user enters into a search engine, seo is based on your relative keywords

Link building – actively cultivating incoming links to a site.

META tags – descriptive tags that are hidden in the code of your pages, telling search engines in simple terms what your site or page is about

Natural search results – The search engine results which are not sponsored, or paid for in any way.

Navigation – the menu of your site, or the system by which people can navigate the pages on your website

Outlink – a link that goes from your site to another site

Pagerank (PR) – value between 0 and 1- assigned by the Google algorithm, which determines the overall value of the page

Plugin – code which plugs into your website to accomplish a specific goal

PPC (Pay Per Click) – an advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Adwords is an example of PPC advertising.

Robots.txt – a file in the root directory of a website use to restrict and control the behaviour of search engines on your site.

Script – code which is added to your site to accomplish a specific goal, like animating images

Search engine (SE) – a website that people use to find what they need online, like google

SEO – the process by which your site is optimised to increase your ranking in search results

Site map – a definitive list of all the pages on your site, listed simply without formatting

Social media – sites like facebook and twitter

URL – the web address of a site

White hat – SEO techniques that are considered correct by search engines

If you need website support, a new site built, or anything in between, just give us a call.

We will happily talk you through anything you might need.

Call 0333 800 8122 to speak to us, if you are on your mobile you can ‘tap to call’ or alternatively you can fill out our enquiry form here and we will get back to you as soon as possible.

If you are looking for a new website, please visit our main web design page. If you are looking for SEO services, you can visit our main SEO page.

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