Local SEO

Local SEO emphasises the optimisation efforts of local brick-and-mortar businesses.

The goal is to increase visibility in search engine results for local queries. These are queries that include geo-specific keywords, such as ‘near me’ or ‘in [city name]’, or are assumed to have a local intent, even if the geo-specific keyword is not explicitly stated.

Local SEO strategies include ensuring your business’s name, address, and phone number (NAP) are consistent across all online platforms, optimising your Google My Business listing, and collecting and managing online reviews.

Other strategies include creating location-specific content on your website and earning high-quality, local backlinks.

Effective local SEO helps businesses stand out in local search results, drive more traffic through online leads, increase the reach to potential customers, and ultimately enhance the chances of converting leads into customers.

Under the ‘Local SEO’ tag, you’ll find a wealth of articles and resources dedicated to helping businesses maximise their local visibility on search engines. This includes practical tips on how to optimise Google My Business profiles, strategies for building local backlinks, guidelines for managing online reviews, and more.

Whether you’re a small business owner, a marketer, or a local SEO specialist, these resources will provide valuable insights to help boost your local online presence.

Maximizing ROI How an SEO Expert Can Skyrocket Your Business Growth

Maximising ROI: How an SEO Expert Can Skyrocket Your Business Growth

October 6, 2023November 14, 2022

Maximise your business growth and ROI with the expertise of an SEO professional in Reading. Based in Reading, Berkshire, our SEO services can optimise conversion …

Unleashing Local SEO Potential How an Expert Can Drive Local Business Growth

Unleashing Local SEO Potential: How an Expert Can Drive Local Business Growth

November 13, 2023July 15, 2022

Tap into the potential of local SEO to drive growth for your business in Reading. Based in Reading, Berkshire, our SEO experts understand the importance …

Best Practices to Increase the Amount of Backlinks to Your Website

Best Practices to Increase the Amount of Backlinks to Your Website

July 14, 2023March 20, 2022

What are backlinks and why are they important? While backlinks are some of the most effective ways to generate interest in your site, creating them …

New Startup Website and Logo Design for Therapist in Reading

October 10, 2023January 26, 2022

Bespoke logo design, illustration and WordPress website launched for a therapist in Reading, Berkshire. Another brand new business startup. This meant we started with bespoke …

reading hip knee unit

A New Website for Medical Team in Berkshire

March 14, 2022November 14, 2021

Brand new website for Reading based hip and knee specialists – the Reading Hip and Knee Unit in Berkshire. When Reading Hip & Knee Unit …

Website Upgrade for Local Security Company

March 14, 2022March 14, 2021

We just migrated, upgraded and relaunched this website for DAS Security in Reading. Custom built on WordPress. We help small, family-operated businesses like DAS Security …

A Guide to Local SEO in Reading

A Guide to Local SEO

October 10, 2023February 8, 2020

For those who own restaurants, retail stores, and other businesses that depend on foot traffic to generate profits, local SEO strategies can help you find …