Google

Google is the key to your online existence.

In digital marketing Google is the doorway to online discovery. As the biggest search engine in the world it’s often the first point of contact between a potential customer and your business. When people go online they usually start with a search engine — and Google’s dominance means it’s the key to directing users to the websites and resources that match what they’re looking for.

For businesses with an online presence Google is more than just a search tool — it’s a powerful way to get noticed. By using effective SEO (Search Engine Optimisation) businesses can make sure they show up in search results and drive more traffic to their website and more chance of getting new customers.

But mastering Google’s search algorithms and understanding SEO is hard. Google’s algorithms are complex, they take into account hundreds of factors to rank websites. They are updated frequently so staying on top of these changes is key to keeping good search engine rankings.

This tag digs deeper into how to use Google’s search engine. It covers topics such as how to optimise your website for Google, how to do SEO, how to adapt to algorithm updates and how to use Google Analytics and Google Search Console to get insights and improve your online existence.

It’s all about using Google’s power to drive traffic, engage with customers and grow your business online.

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