Keywords are words or phrases that people type into search engines when looking for information, products, or services.

They play a fundamental role in Search Engine Optimisation (SEO) because they help search engines understand the content of web pages and thus enable them to display the most relevant results to users’ queries.

Keywords can be divided into two main categories: short-tail and long-tail keywords. Short-tail keywords are typically one to two words long and have a high search volume, but they’re also highly competitive and often quite generic.

Long-tail keywords, on the other hand, are more specific and usually consist of three or more words. While they have a lower search volume, they tend to attract more qualified traffic and have less competition, making them particularly valuable for SEO.

Choosing the right keywords for your website is crucial. It involves understanding your target audience, researching what terms they use when searching for your products or services, and analysing the competitiveness of these keywords.

Once chosen, these keywords should be integrated naturally into your website content, meta tags, URLs, and other SEO elements.

Under the ‘SEO Keywords’ tag, you’ll find numerous resources to help you master the art of keyword research and optimisation.

From guides on conducting keyword research, tips on long-tail keyword strategies, to insights into the latest keyword tools, this tag is a valuable resource for anyone looking to boost their website’s visibility and attract more targeted traffic.

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