Branding and Identity Design

Branding and identity design is a crucial aspect of any business’s marketing strategy.

It involves the creation of elements that shape the perception of a company and distinguishes it from others. This can encompass the company’s name, logo, typography, colour palette, imagery, and even the tone of voice used in communications.

The goal of branding and identity design is to create a consistent image that communicates the values, personality, and unique selling propositions of a business. Good branding resonates with the target audience, fosters customer loyalty, and ultimately drives business growth.

Logo design is often a central aspect of branding, as it’s a visual symbol that represents the business. However, branding extends far beyond the logo. It’s reflected in everything from business cards and letterheads to the website, social media profiles, and even the way staff interact with customers.

Under the ‘Branding and Identity Design’ tag, you’ll find a wide range of resources that delve into the process of building and maintaining a strong brand identity. These can range from guides on creating a compelling logo, tips on choosing the right colour scheme and typography for your brand, case studies of successful brand identities, to articles discussing the latest trends in branding and identity design.

Whether you’re a business owner looking to create or revamp your brand, a designer seeking inspiration, or a marketer wanting to understand the power of effective branding, this tag offers a wealth of insights and knowledge.

how to pick the right domain name for your website

How To Pick The Right Domain Name

When you are planning your website, you are thinking about things like SEO and a cool design. But what about your domain name? You may …

Read More


Getting Started With Your Website

So, you know what you want your website to achieve and you’ve picked your website designer What next? The first stage can be the toughest …

Read More