Call To Action

A call to action (CTA) is key to persuasive writing and design in the digital world.

A call to action (CTA) is a tool to guide users to take a specific action on your website or digital platform. Whether it’s ‘Buy Now’, ‘Sign Up’, ‘Download Our Free Guide’ or ‘Contact Us’ a CTA tells the user to engage with your content and move forward in the sales or conversion process. Usually CTAs are presented as clickable buttons or links that lead the user to take an action like buy, fill out a form or move through a sales funnel.

A good CTA is more than just a prompt — it’s clear, concise and compelling. It tells the user what to do and what they’ll get by doing it. Equally important is the design of the CTA. It should stand out on the page, be clickable (especially on mobile) and align with the overall design of the website or brand to maintain consistency.

CTAs are important across all digital platforms, from websites and landing pages to email campaigns, social media posts and blog content. They drive conversions whether those conversions are sales, sign ups, downloads, inquiries or any other action you want your audience to take.

In the Call to Action tag you’ll find a collection of resources to help you create great CTAs. Topics include how to write great CTA text, how to design buttons, where to place CTAs for maximum impact, A/B testing CTAs and more. This tag is a must have for anyone looking to improve their digital marketing and convert more with persuasive CTAs.

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