Website Speed

Website speed is often referred to as site performance or site speed and is a key part of the user experience of a website.

Website speed is important for user experience and for your site’s visibility in search engines. It’s how fast your website loads when someone visits. A slow loading website will frustrate visitors, leading to higher bounce rates, lower engagement and lost revenue.

There are many factors that affect website speed including server performance, image and content size and optimisation, code efficiency and caching. Improving website speed involves implementing various strategies such as choosing a good hosting service, optimising images, reducing unnecessary HTTP requests, using browser caching and a content delivery network (CDN).

Google and other search engines include website speed in their ranking algorithms as they know fast loading websites provide a better experience for users. So improving your website speed not only improves user satisfaction but also SEO and visibility and more organic traffic.

Under the ‘Website Speed’ tag you’ll find a load of resources to help you understand how website speed impacts both user experience and SEO. From in-depth articles on the importance of site speed to practical tips on how to optimise website performance and reviews of speed testing tools these resources are here to help you improve your website’s performance and give visitors a smooth browsing experience.

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