What is Local SEO and How Can It Benefit Your Business?
Local SEO is the process of optimising your online presence to get more business from local searches. When someone needs a product or service they’ll …
SEO is an art and a science, to improve the visibility of a website in organic search. It’s key to getting found online for a business or individual, to drive more traffic, more engagement and convert visitors into customers.
SEO covers many different strategies and techniques, each covering different aspects of a website. These include keyword research, on-page optimisation (title tags, meta descriptions, URL structure), technical SEO (site speed, mobile compatibility, XML sitemaps) and off-page optimisation (link building and social media marketing).
Each of these work together to help search engines understand the content of a website, determine its relevance to search queries and rank it accordingly.
Since Googles algorithms are always changing, SEO is an ongoing process not a one time fix. Businesses need to stay up to date with the latest trends and algorithm updates to maintain or improve their rankings over time.
Under the ‘Search Engine Optimisation’ tag you’ll find loads of information to help you navigate the world of SEO. Whether you’re learning the basics or looking for advanced strategies you’ll find expert insights, industry updates, case studies and practical tips to help you refine your SEO.
Use this.
Local SEO is the process of optimising your online presence to get more business from local searches. When someone needs a product or service they’ll …
Understanding Mobile First Design Mobile first design prioritises the small-screen experience, useful in a world where mobile devices dominate internet usage. This strategy involves designing …
Why hiring an SEO expert is essential for driving growth and maximising return on investment. Having an online presence is essential for any business big …
Understanding Current SEO Trends Have you noticed how fast things change in the world of SEO? If you want your website to stand out, it’s …
Backlinks play a vital role in improving your website’s visibility on search engines. But what exactly are they? Simply put, a backlink is a link …
Advantages of investing in a bespoke website design for your business Your website often serves as the first point of contact between your brand and …
Discover why WordPress is the perfect choice for your new website. When it comes to creating a new website, the platform you choose plays a …
Technical SEO is the backbone of any effective digital marketing strategy. Technical SEO involves optimising the technical aspects of a website to enhance its visibility …
Landing pages are pivotal in converting visitors into leads or customers. Whether you’re driving traffic through paid ads, social media, or organic search, knowing how …
High quality, relevant content is favoured by search engines and can improve your website rankings. When it comes to search engine optimisation (SEO), high quality, …
The backbone of any user-friendly website is its navigation system. A website’s navigation system is crucial for ensuring that visitors can easily find what they …
How Websites Contribute to Global CO2 Emissions This is a cool topic that combines tech and environment. In the age of always on, where streaming, …
In today’s digital age, establishing a strong online presence is absolutely vital for businesses to flourish. A beautifully crafted website, combined with effective search engine …
The old saying that you do not get a second chance to make a first impression really applies to your website. This is why creating …
One of the most important factors in how your website ranks is the speed in which the site downloads to your computer or device. Website …
Our SEO guide will help you optimise your website for the search engines. Here we discuss a number of simple ways in which you can …
On July 1, 2021, Google released a new core update was originally intended to be a part of the June update. Many users were negatively …
Brave, which currently offers an open-source web browser, is now launching a search engine that will be focused on protecting the privacy of the user. …
One of the biggest questions that many people have about SEO is how long does it take to work? This is an excellent question because …
Considering how build your own or DIY website builders have proliferated on the market, it may be quite tempting to create your own site. The …