Local SEO emphasises the optimisation efforts of local brick-and-mortar businesses.
The goal is to increase visibility in search engine results for local queries. These are queries that include geo-specific keywords, such as ‘near me’ or ‘in [city name]’, or are assumed to have a local intent, even if the geo-specific keyword is not explicitly stated.
Local SEO strategies include ensuring your business’s name, address, and phone number (NAP) are consistent across all online platforms, optimising your Google My Business listing, and collecting and managing online reviews.
Other strategies include creating location-specific content on your website and earning high-quality, local backlinks.
Effective local SEO helps businesses stand out in local search results, drive more traffic through online leads, increase the reach to potential customers, and ultimately enhance the chances of converting leads into customers.
Under the ‘Local SEO’ tag, you’ll find a wealth of articles and resources dedicated to helping businesses maximise their local visibility on search engines. This includes practical tips on how to optimise Google My Business profiles, strategies for building local backlinks, guidelines for managing online reviews, and more.
Whether you’re a small business owner, a marketer, or a local SEO specialist, these resources will provide valuable insights to help boost your local online presence.