Google Ranking

Google ranking is the position of a website or web page in the search results when you search for a specific keyword or phrase on Google.

For website owners and digital marketers, getting a high Google ranking is top of the list. The goal is to rank as high as possible, ideally on the first page of results as users click on the first few they see.

Google uses a complicated algorithm to decide where a website ranks, taking into account over 200 factors. These include site speed, mobile friendliness, content quality, user experience and number and quality of backlinks. All of these form the basis of Search Engine Optimisation (SEO) which is the practice of improving website rankings.

Getting and keeping a high Google ranking isn’t a one off task; it’s an ongoing process. As Google’s algorithm changes, user behaviour changes and competition increases, keeping up to date with SEO best practice is key. Creating high quality, relevant content and a good user experience are key to improving and maintaining your Google ranking.

Under the ‘Google Ranking’ tag you’ll find lots of resources to help you navigate the complexities of Google’s ranking algorithm. Topics include SEO tips, algorithm updates, case studies and more. This tag is a useful resource for anyone looking to understand and improve their website’s performance in Google’s search results.

Boost Your Website Ranking With SEO

Boost Your Website Ranking With SEO

One of the best online marketing strategies being employed today is search engine optimisation (SEO) What is SEO? It’s a method of boosting your websites …

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