Website Marketing is a broad term that refers to various strategies and tactics used to promote a website and increase its visibility online.
It is a crucial aspect of digital marketing, driving traffic to your site, and turning visitors into customers.
This can involve search engine optimisation (SEO), to improve your site’s ranking on search engine results pages; content marketing, to provide valuable information and draw in potential customers; email marketing, to maintain contact with your audience; and social media marketing, to reach and engage with users on platforms they frequently use.
Paid advertising, like Pay-Per-Click (PPC) campaigns and social media ads, are also key components of website marketing, helping you target specific demographics and reach a broader audience.
In addition, conversion rate optimisation (CRO) strategies are used to increase the percentage of website visitors who complete a desired action, such as making a purchase or subscribing to a newsletter.
Under the ‘Website Marketing’ tag, you’ll find a wide range of resources providing insights into the many aspects of website marketing. From how-to guides and tips on implementing effective strategies, to case studies and the latest trends in digital marketing, these resources offer valuable information for both beginners and experienced marketers.
Whether you’re looking to increase your website’s traffic, boost conversions, or broaden your online reach, the ‘Website Marketing’ tag is a treasure trove of knowledge.