Current Web Design Trends

The current landscape of web design is vibrant and diverse.

This reflects broader technological advancements, cultural shifts, and a renewed emphasis on user experience.

These trends underscore a movement towards more interactive, expressive, and inclusive web designs. As digital technologies advance, these trends are likely to evolve, further enriching the web as a dynamic and responsive medium for communication, commerce, and creativity.

Here’s a comprehensive overview of the current trends shaping web design.

Custom Illustrations and Full-Page Headers

Custom Illustrations

Moving away from generic stock images, custom illustrations offer a unique opportunity to infuse personality and distinctiveness into web designs. They allow for creative storytelling and can be tailored to perfectly match a brand’s identity, making the website stand out in a crowded digital space​

Full-Page Headers

Dominating the visual hierarchy of web pages, full-page headers are strategically used to capture user attention upon arrival. Typically, these headers combine compelling imagery or video content on the right with significant text or call-to-action (CTA) buttons on the left, leveraging the Western reading pattern to maximise impact​

Dark Mode and Data Visualisation

Dark Mode

Offering both aesthetic and practical benefits, dark mode has been embraced for its modern appearance and its role in reducing eye strain. This design trend also allows for other elements on the web page to stand out, providing a visually striking user experience​

Data Visualisation

This trend addresses the challenge of presenting complex information in an engaging way. By transforming data into graphical or visual formats, such as infographics or interactive charts, websites can more effectively capture and retain user interest, facilitating easier comprehension of intricate details​

Parallax Scrolling and Kinetic Typography

Parallax Scrolling

This technique creates a dynamic, multi-layered visual experience by allowing the background to move at a different speed than the foreground. It enhances storytelling and user engagement by adding depth and movement to the web browsing experience​

Kinetic Typography

Dynamic, animated text captures attention and adds an element of interactivity to websites. This trend is particularly effective on landing pages and in advertising campaigns, where conveying messages with high impact is crucial​

Cursor Animations and Retro Resurgence

Cursor Animations

Adding playful interactivity to websites, cursor animations respond to user movements and actions, offering a more personalised browsing experience. This can range from simple effects, like changing cursor shapes, to complex animations that engage users in a unique way​

Retro Resurgence

Drawing inspiration from past decades, the retro design trend brings nostalgia and uniqueness to websites. It combines elements from the ’90s and early 2000s with modern web technologies to create engaging, memorable experiences that stand out from the minimalist designs of recent years​​​

3D Experiences and Improved Web Accessibility with AI

3D Experiences

Websites utilising 3D elements offer immersive, interactive user experiences that go beyond traditional flat designs. This trend leverages advanced web technologies to create engaging visual narratives and product showcases​

Improved Web Accessibility with AI

Artificial intelligence is playing a crucial role in making websites more accessible to individuals with disabilities. AI-powered tools can automatically adjust websites to meet diverse user needs, enhancing usability and inclusivity​​.

Socially and Ecologically Motivated Designs


Web designs are increasingly influenced by social and ecological considerations. This trend reflects a growing public interest in sustainability and social responsibility. Websites now prominently feature photos, videos, and visualisations that showcase a company’s engagement in these areas, aiming to connect more deeply with users who value these commitments.


The emphasis on sustainability and social responsibility is a powerful way for brands to communicate their values and differentiate themselves in a crowded digital landscape​

3D and Animated Product Reveals

The use of 3D animations and video for product displays is revolutionising online shopping experiences. This approach allows customers to view products from every angle, offering a more comprehensive understanding than static images alone. Animated 3D product reveals are particularly effective for highlighting the features and benefits of products, tapping into the potential for interactive and engaging online retail experiences​

Neumorphism and Rotating Animations


Characterised by soft, inset visual effects that mimic physicality through subtle shadows and highlights, neumorphism creates an interface that blends familiarity with digital minimalism. While aesthetically pleasing, designers are cautioned to use it judiciously to ensure that usability and accessibility are not compromised due to its low contrast and subtle distinctions​

Rotating Animations

This trend involves adding movement and dynamism to web pages through rotating images, videos, or graphics. Rotating animations can make websites more interactive and engaging, encouraging users to explore further. They offer a novel way to present content and can help draw attention to key messages or products​

Maximalism and Anti-Design


As a reaction to minimalist design, maximalism embraces excess with vibrant colours, bold typography, and dense layouts. This approach aims to captivate and hold users’ attention by creating visually rich and textured web experiences. It reflects a shift towards more expressive and individualistic web design​


This trend challenges traditional design conventions by embracing chaotic, unconventional, and often jarring visual styles. Anti-design can be a powerful tool for standing out and making a statement, but it requires careful application to avoid alienating users. It’s most effective when used to convey a specific mood or theme and is particularly suited to artistic or avant-garde projects​

Dopamine-Inspired Colours and Dynamic Layouts

Dopamine-Inspired Colours

Utilising bright, saturated colours can evoke an emotional response from users, encouraging engagement and interaction. These colours are chosen for their ability to stimulate the viewer’s senses and create a memorable visual experience. The trend reflects a broader interest in leveraging psychology within design to enhance user experience​​​

Dynamic Layouts

Moving away from traditional grid-based designs, dynamic layouts offer a more fluid and intuitive user experience. By breaking free from the constraints of columns and boxes, these layouts allow for creative content presentation that adapts to user interactions and screen sizes. Dynamic layouts can make websites feel more alive and responsive, providing a more engaging and personalised browsing experience​