google mobile first indexing seo reading

What is Google Mobile First Indexing?

For years, there have been rumours about Google introducing a concept known as mobile-first indexing for SEO.

This concept is now becoming a reality and it is in response to the shift in the way people search the internet.

Today, mobile devices account for nearly 60 percent of all internet traffic, meaning that smartphones and tablets are what people use to surf the web.

Google has now introduced mobile-first indexing, which puts to the forefront those who search on mobile devices. Even if desktops and laptops are used, Google will still go to its mobile content first for the most compatible response. This means that the mobile version will now take precedent over the desktop which means that big changes are ahead. So, here are some tips that will help you with your SEO efforts in this time of change.

Understanding How Mobile-First Works

It’s important that your site be as mobile-friendly as possible. Even if you have a responsive website design, which means that it can be seen easily on both small and large displays, you will need to augment your site to enhance the experience for mobile users. This means that you will want to shrink images and data to increase download speeds, add voice-search to access your website, and personalise the content so that it is as mobile-friendly as possible.

Keyword Changes

Keywords work differently for mobile users compared to desktop or laptop users. This means that you will need to gear your SEO more towards mobile users if you want to increase your customer base substantially. You will need to research the right keywords that mobile users tend to apply. Plus, you will want to look at your content and how it appears on all devices to better aim it at smartphones and tablets. Including progressive web apps is another consideration as it adds to the speed of the experience for mobile users.

Format Your Content for Mobile

This means that you will want to follow the right practices to ensure your content is easily seen on mobile devices. You’ll need to structure your data for mobile use, incorporate hreflang tags to your mobile site, look over your metadata, and add the robots.txt to your mobile site if you are still using one. Your goal is to remove obstacles, shorten content, and speed up the download so your users will get a better experience.

Monitor Log File Data

By looking at the log file data provided by Google, you can see how the bots access websites and how fast they arrive. The information will identify smartphone user increases and any decreases to desktops. Although the pattern fluctuation is not conclusive, it is an indicator of overall performance that you can use to tweak your site so that it is more mobile friendly.

You can use the Google mobile site speed test to help ensure that your site is as fast as possible for mobile users. The more you can take advantage of Google mobile-first indexing, the better off your website will be.

Posted in the SEO blog category on June 13, 2018.

Grow your business!

Find out more about how we can help you.

Client Testimonials

"New website up and running and looking great - and the fresh look and feel is receiving plenty of compliments from our clients. Responsive and great value. Highly recommended (and already working on a new website for a related business!)" Lindsay, Reward Matters Ltd

"Great web designer who really knows his stuff. Built our company a fantastic web site which is mobile and looks really great, understood our needs from the first meeting and put a lot of effort in. I would highly recommend him." Damien, Blue School Of Motoring Ltd

"Very easy to work with. Efficient service and good value. Within 2 days of our website going live we started receiving new work. Would highly recommend." Neil, Berkshire Hampshire Heatpumps Ltd

"Forest Web Design have provided us with two websites, both of which we are very pleased with and have increased our business significantly. The service was excellent and efficient and we wouldn't hesitate in recommending them." Stuart, Magnifitents Ltd

"Very happy with our new website. Paul really listened to what we wanted but also gave us some great tips and advice on how to make it even better. Highly recommend Forest Web Design." Eddie, EON Logistics

"Could not recommend Paul enough, great communication, competitive prices, he listens to his clients requests and gives good advice. Thank you Paul, it was an absolute pleasure working with you, I love my new website." Karolina, Karolina Acupuncture

"If you are looking for a great service with great ideas that drive your business then look no further....Paul is a very talented individual who actually thinks well outside the box to deliver top drawer solutions that actually DOES deliver results. Couldn't recommend him enough." Tony, Exclusive Villa Golf

"We contacted Paul through recommendation and we couldn't be more happy with his services. Since our new site has been running we have attracted many new clients to our business. He is a Great asset to any company looking to attract more business." Leigh, Rooftek Advance

"A very personal and professional service from Paul Lambden in getting our website up and running, with expectation that his support services will be of a similar high standard." Hugh, Our Lady and St Anne

"I felt like Paul really listened to fully understand what it was that I was after from my website, and yet gently pointed me in the right direction from his experience of developing others. I couldn't recommend his services enough." Angela, Sense Of Ease

Fast Websites

Bespoke web design

The speed of your website is extremely important, which is why we keep things as lightweight as possible to decrease loading times.

Highly Optimised

SEO Reading - search engine optimisation

We provide powerful SEO solutions for small to large sized businesses. Good search engine optimisation is an integral part of web design.

Logo & Branding

web design, web branding, graphic designer, logos

Logo design included in the cost of most website packages. We can also provide business cards, print work and other graphic design solutions.

Secure Hosting

Website domains and hosting

Our web hosting solutions are affordable and secure. Website hosting starts from just £80 a year depending on the website size.