FAQs

Frequently asked questions about web design.

Read our web design FAQs if you need any information on what certain words and phrases mean.

General.

How long does it take?

It depends entirely on the size of your project, but work is completed quickly to a high standard, and if you are on a very tight deadline, we will work until the site is finished.

I just want something small, can you help?

We can help no matter how small the job is. If you just need a one page site, or a little help on your existing site, we’d love to help.

We’re on a really tight deadline, can you help?

We can indeed! Let us know straight away and we can start work the same day depending on the job.

We’re unhappy with our current website, can you give me your opinion?

Sure, give us a call or send us an email with the the questions you would like answered and we will do our best to help.

How long does it take to get a website online?

It can take as little as a few days for small sites, usually as little as two weeks for larger sites, it depends a lot on how much content you already have.

What makes you different to other website designers?

We are affordable, and all our sites come with free built in SEO. You also don’t need to pay VAT on top of our prices.

What do you need from me to be able to create a great site?

As much information about your business as possible, and all your content. This will enable us to build the site around your content, rather than creating a blank site that needs filling.

Will we need to meet before you can start work?

It’s up to you, we can travel to meet you in the surrounding area, but often things can be just as easy and quick corresponding over the phone and email.

Can you take content from our old site?

Yes, we can save all of your old content to import to your new site.

Can you help us write the content?

We can certainly help you with content, although it’s best that you write the bulk of it because you know your business better than we do! We can of course help with tidying up the copy and identifying keywords to focus on.

Will my website look different in different browsers?

Marginally, things usually do look slightly different in very old browsers, but we try our best to compensate for this. It’s better to look forward than to look backwards though so we focus our attention on the present and the future, and the majority.

Cost.

How much does it cost?

Websites start from around £500 for a small site, and go up in price depending on the size, functionality, and amount of design work involved. We are pretty flexible on price and you also don’t need to worry about paying VAT on top of the costs we quote.

What ongoing costs are involved?

Ongoing costs can be very little. You have to pay to renew your hosting and domain names, depending on the domain name these are usually around £10 a year. Hosting for the first year is free, the price of hosting varies starts at £80 for small websites.

How much does hosting cost?

Hosting starts at £80 a year, much lower than a lot of other companies charge.

Do you charge to add new pages?

Usually very little for text updates, but you have the power to manage your own content and we offer support and training to allow you to do this. we charge for significant new work, new designs, layouts and sections etc.

How can I save money?

You can save a lot of money by choosing wordpress as your platform and by managing your own content. We can teach you how to do this.

What’s your payment policy?

We ask for 50% of the cost up front, with the remainder to be paid upon launch. Hosting is free the first year and is billed at the start of each year past that.

How do you work out the cost of a website?

We’ve split our costing into three categories, which depend mostly on the size of your site and the design work involved.

We’re a non profit company, do you offer any discounts?

We do, if you are a charity or some kind of local body, speak to us about discounts and packages.

If we have a limited budget, what are our options?

We can build you a simple but attractive site, and set you on the path to managing your own content.

Options.

Can you just design us a new logo?

Of course, we love designing logos here, and the costs for logos can either be a set amount for a package to choose from, or an hourly rate where we keep designing them until you pick one.

Do you build online shops?

Yes we do. Our online shops can either be built bespoke or on the WordPress WooCommerce platform.

I just have a small local business, do I really need a website?

We think everybody needs a website, no matter how small the business. Even if it’s just a one page site, it means anyone searching for you online will find you, and that new customers can find you if they’re looking in the area.

Can you register domain names?

Yes, and once we’ve registered them, we put it into your contract that you still own them, so if you decide to go somewhere else, we won’t charge you a release fee unlike some other companies.

Can I manage content myself?

Of course, and with wordpress it’s extremely easy! We teach you how to do this, you’ll be surprised how easy it is.

Can I have a similar site to one I like?

If you tell us what you like and what you don’t like about any particular sites before the draft stage, we can take influence from this and produce something for you that’s just what you like. We won’t copy anything specific though.

I found a theme I like, can you customise it?

We should be able to, depending on the format. Just let us know about it and we will be able to give you an answer.

How important is good photography on a website?

Extremely important! If you were looking to buy something online, you’d want as much detail as possible and pictures are no different. Good photography can be the difference between an average website and a beautiful website.

SEO.

What ongoing SEO work can you do?

We can further optimise your site on a monthly basis (assuming you are adding new content) and we can also do some link building for you. We can help you to add new content and teach you how to do the things you will need to do if you are adding new content yourself.

Can you give us an SEO report?

We sure can, if you tell us about your website and what you do, we can analyse your site to see how it measures up with our high standards and can point you towards fixing these problems, or we can fix them ourselves.

How much does it matter that I keep my website updated?

It’s extremely important from an SEO basis to keep your content fresh and keyword rich. This will help to keep your rankings on the search engines climbing and to keep your site in your customers eyes.

How can I get listed on google?

By creating a google webmaster account for you, we can add your site to google and tell google exactly where you are and what you do.

Are all your websites SEO friendly?

We build SEO into every website we make, included in the price.

What does it all mean?

Our web design & SEO glossary will help you learn all the jargon and keywords you may encounter when looking for a new website.

  1. 301 Redirect: A way to permanently reroute traffic from one webpage to another.
  2. A/B Testing: A method in marketing to compare two versions of a webpage or other asset to determine which performs better.
  3. AdWords: Google’s pay-per-click (PPC) advertising platform.
  4. Affiliate Marketing: A type of performance-based marketing where a business rewards affiliates for each customer brought by their efforts.
  5. Algorithm: The code by which search engines monitor and rate your site, which determines where your site ends up on the search listings.
  6. Alt Text: A description of an image in HTML. It helps search engines understand the content of images.
  7. Analytics: The data and statistics about website users, visits, and activities.
  8. Back end: The dashboard admin area where you can manage your content.
  9. Backlink: A link from one website to another. Backlinks are important for SEO.
  10. Bandwidth: The amount of data which is downloaded by users visiting your site each month.
  11. Black hat: Ways to increase your search engine ranking that are deemed cheating by search engines.
  12. Blog: The part of your website where you can add weekly or monthly news.
  13. Bot: A program that trawls the web either helping your site get listed or that may send out spam.
  14. Bounce Rate: The percentage of visitors who leave a website after viewing only one page.
  15. Branding: The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from others.
  16. Browser: The program people use to view websites.
  17. Cache: Temporary files that are stored locally on your machine after visiting websites.
  18. Call to Action (CTA): A prompt on a website that tells the user to take some specified action.
  19. Canonical URL: The URL that you want visitors to see.
  20. CMS (Content Management System): A software that allows users to manage content on their websites without needing specialised technical knowledge.
  21. Conversion: When someone buys a product, or fills out a form on your site.
  22. Conversion Rate: The percentage of users who take a desired action.
  23. CPC (Cost Per Click): The amount of money an advertiser pays a publisher for a single click on its advertisement.
  24. Crawler (bot, spider): A program which moves through the worldwide web or a website by way of the link structure to gather data.
  25. CSS (Cascading Style Sheets): A style sheet language used for describing the look and formatting of a document written in HTML.
  26. CTR (Click Through Rate): The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
  27. Directory: A website that lists companies or services.
  28. Domain Name: The address where users can access your website.
  29. E-commerce: The buying and selling of goods or services using the internet.
  30. Email Marketing: The use of email to promote products and/or services.
  31. Favicon: A small, iconic image that represents your website.
  32. Feed: Content which is delivered to the user via special websites or programs such as news aggregators.
  33. Font: The styling of the words on your site.
  34. Footer: The bottom part of a website, usually containing links to important pages, contact information, or legal information.
  35. Front-end: The part of a website that users interact with directly.
  36. Google Analytics: A service offered by Google that tracks and reports website traffic.
  37. Google Search Console: A web service by Google which allows webmasters to check indexing status and optimise visibility of their websites.
  38. Graphic Design: The art of creating visual content to communicate messages.
  39. Header: The top part of a website, usually containing the site’s main navigation, logo, and possibly a search bar.
  40. Hit: When someone visits a page or a file on your site.
  41. Hosting: The server where your site files are stored.
  42. HTML (HyperText Markup Language): The standard markup language for documents designed to be displayed in a web browser.
  43. HTTPS (Hyper Text Transfer Protocol Secure): The secure version of HTTP, which ensures data sent from your browser to the website is encrypted.
  44. Hyperlink: A link on a site to another page or website.
  45. Impressions: The number of times a post, ad, or webpage is displayed.
  46. In bound link (inlink, incoming link): Inbound links from related pages on your site.
  47. Indexed Pages: The pages on a site which have been indexed.
  48. Inbound Marketing: A business methodology that attracts customers by creating valuable content and experiences tailored to them.
  49. Indexing: The process of adding webpages into Google search.
  50. JavaScript: A programming language that allows you to implement complex features on web pages.
  51. Keyword – key phrase: The word or phrase that a user enters into a search engine, SEO is based on your relative keywords.
  52. Landing Page: A standalone web page created specifically for a marketing or advertising campaign.
  53. Link building: Actively cultivating incoming links to a site.
  54. Logo Design: The process of designing a logo, which is a symbol or design that represents a company.
  55. Long-tail Keyword: A keyword phrase that contains at least three words. They’re used to target niche demographics rather than mass audiences.
  56. Meta Description: A brief description of the content of a webpage that appears in search engine results.
  57. Meta Tags: Descriptive tags that are hidden in the code of your pages, telling search engines in simple terms what your site or page is about.
  58. Mobile Optimization: The process of adjusting your website content to ensure that visitors that access the site from mobile devices have an experience customised to their device.
  59. Navigation: The menu of your site, or the system by which people can navigate the pages on your website.
  60. Natural search results: The search engine results which are not sponsored, or paid for in any way.
  61. On-page SEO: The practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
  62. Organic Traffic: Visitors who come to your website as a result of unpaid search results.
  63. Outlink: A link that goes from your site to another site.
  64. Page Speed: The amount of time it takes for the content on a website’s page to fully load.
  65. PageRank (PR): Value between 0 and 1- assigned by the Google algorithm, which determines the overall value of the page.
  66. Plugin: A piece of software containing a group of functions that can be added to a WordPress website.
  67. PPC (Pay Per Click): An advertisement scheme where advertisers pay ad agencies (such as Google) whenever a user clicks on their ad. Adwords is an example of PPC advertising.
  68. Responsive Design: An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
  69. Retargeting: A form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.
  70. Robots.txt: A file in the root directory of a website used to restrict and control the behaviour of search engines on your site.
  71. RSS Feed (Really Simple Syndication): A type of web feed which allows users to access updates to online content in a standardized, computer-readable format.
  72. Schema Markup: A semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs.
  73. Script: Code which is added to your site to accomplish a specific goal, like animating images.
  74. Search Engine: A software system that’s designed to carry out web searches.
  75. Search Engine Optimization (SEO): The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
  76. Search Engine Results Pages (SERPs): The pages displayed by search engines in response to a query by a searcher.
  77. Sitemap: A definitive list of all the pages on your site, listed simply without formatting.
  78. Site map: A file where you provide information about the pages, videos, and other files on your site, and the relationships between them.
  79. Social media: Sites like Facebook and Twitter.
  80. Social Media Marketing: The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
  81. SSL Certificate (Secure Sockets Layer): A digital certificate that provides authentication for a website and enables an encrypted connection.
  82. Template: In WordPress, a pre-designed page layout that’s used to create pages or posts of a certain type.
  83. Theme: A collection of templates and stylesheets used to define the appearance and display of a WordPress powered website.
  84. Title Tag: An HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages as the clickable headline for a given result.
  85. UI (User Interface): The space where interactions between humans and machines occur.
  86. URL: The web address of a site.
  87. UX (User Experience): A person’s emotions and attitudes about using a particular product, system or service.
  88. Web Design: The process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design.
  89. Web Hosting: A service that allows organizations and individuals to post a website or web page onto the Internet.
  90. Webinar: An online seminar or presentation held via the internet.
  91. Website Traffic: The amount of data sent and received by visitors to a website.
  92. White hat: SEO techniques that are considered correct by search engines.
  93. Widget: A small block that performs a specific function. Widgets can be added to WordPress websites.
  94. WordPress: An open-source content management system used to build and manage websites.
  95. WordPress.org vs WordPress.com: WordPress.org is a self-hosted platform with more flexibility but requires some technical skills. WordPress.com is a hosting service that’s easier to use but has limitations.
  96. XML Sitemap: A document that helps Google and other major search engines better understand your website while crawling it.
  97. Yoast SEO: A popular WordPress plugin that helps you with your website optimization.
  98. YouTube Marketing: The practice of promoting businesses and products on YouTube’s platform.
  99. Zero-Click Searches: A search engine result page (SERP) feature that answers a user’s query without them having to click on a result.

If you need website support, a new site built, or anything in between, just give us a call.

We will happily talk you through anything you might need.

Call 0333 800 8122 to speak to us, if you are on your mobile you can ‘tap to call’ or alternatively you can fill out our enquiry form here and we will get back to you as soon as possible.

If you are looking for a new website, please visit our main new website page. If you are looking for SEO services, you can visit our main SEO page.