Web Design & SEO Glossary

Adwords – googles ad management portal, where you can set up pay per click advertising

Algorithm – the code by which search engines monitor and rate your site, which determines where your site ends up on the search listings

Alt text – alternate hidden text that tells search engines more about the pictures you have on your site

Analytics – Code that goes on your site that passes information to google or another search engine so you can monitor your website stats

Back end – the dashboard admin area where you can manage your content

Back link – a link to your site from another site

Bandwidth – the amount of data which is downloaded by users visiting your site each month

Black hat – ways to increase your search engine ranking that are deemed cheating by search engines

Blog – the part of your website where you can add weekly or monthly news

Bot – a program that trawls the web either helping your site get listed or that may send out spam

Bounce rate – the amount of people that visit your site and then leave before viewing any other pages

Browser – the program people use to view websites

Cache – temporary files that are stored locally on your machine after visiting websites

CMS – content management system, also known as a dashboard or admin

Content – the text and media on your website

Conversion – when someone buys a product, or fills out a form on your site

Conversion rate – percentage of users who convert – see conversion.

CPC (cost per click – when paying for advertising, the amount it costs you each time someone clicks on your site

Crawler (bot, spider) A program which moves through the worldwide web or a website by way of the link structure to gather data.

CSS – stands for cascading style sheets, the code behind the scenes that tells browsers how to display your content and how it is styled

Directory – a website that lists companies or services

Domain – your website address

Favicon – a small icon / logo that displays in the web browsers title bar

Feed content which is delivered to the user via special websites or programs such as news aggregators.

Font – the styling of the words on your site

Hit – when someone visits a page or a file on your site

HTML (Hyper Text Markup Language) – used to add formatting and web functionality to plain text for use on the internet. HTML is the mother tongue of the search engines and websites

Hosting – the server where your site files are stored

Hyperlink – a link on a site to another page or website

In bound link (inlink, incoming link) – Inbound links from related pages on your site

Indexed Pages – The pages on a site which have been indexed.

Keyword – key phrase The word or phrase that a user enters into a search engine, seo is based on your relative keywords

Link building – actively cultivating incoming links to a site.

META tags – descriptive tags that are hidden in the code of your pages, telling search engines in simple terms what your site or page is about

Natural search results – The search engine results which are not sponsored, or paid for in any way.

Navigation – the menu of your site, or the system by which people can navigate the pages on your website

Outlink – a link that goes from your site to another site

Pagerank (PR) – value between 0 and 1- assigned by the Google algorithm, which determines the overall value of the page

Plugin – code which plugs into your website to accomplish a specific goal

PPC (Pay Per Click) – an advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Adwords is an example of PPC advertising.

Robots.txt – a file in the root directory of a website use to restrict and control the behaviour of search engines on your site.

Script – code which is added to your site to accomplish a specific goal, like animating images

Search engine (SE) – a website that people use to find what they need online, like google

SEO – the process by which your site is optimised to increase your ranking in search results

Site map – a definitive list of all the pages on your site, listed simply without formatting

Social media – sites like facebook and twitter

URL – the web address of a site

White hat – SEO techniques that are considered correct by search engines