Web Design & SEO Glossary
Adwords – googles ad management portal, where you can set up pay per click advertising
Algorithm – the code by which search engines monitor and rate your site, which determines where your site ends up on the search listings
Alt text – alternate hidden text that tells search engines more about the pictures you have on your site
Analytics – Code that goes on your site that passes information to google or another search engine so you can monitor your website stats
Back end – the dashboard admin area where you can manage your content
Back link – a link to your site from another site
Bandwidth – the amount of data which is downloaded by users visiting your site each month
Black hat – ways to increase your search engine ranking that are deemed cheating by search engines
Blog – the part of your website where you can add weekly or monthly news
Bot – a program that trawls the web either helping your site get listed or that may send out spam
Bounce rate – the amount of people that visit your site and then leave before viewing any other pages
Browser – the program people use to view websites
Cache – temporary files that are stored locally on your machine after visiting websites
CMS – content management system, also known as a dashboard or admin
Content – the text and media on your website
Conversion – when someone buys a product, or fills out a form on your site
Conversion rate – percentage of users who convert – see conversion.
CPC (cost per click – when paying for advertising, the amount it costs you each time someone clicks on your site
Crawler (bot, spider) A program which moves through the worldwide web or a website by way of the link structure to gather data.
CSS – stands for cascading style sheets, the code behind the scenes that tells browsers how to display your content and how it is styled
Directory – a website that lists companies or services
Domain – your website address
Favicon – a small icon / logo that displays in the web browsers title bar
Feed content which is delivered to the user via special websites or programs such as news aggregators.
Font – the styling of the words on your site
Hit – when someone visits a page or a file on your site
HTML (Hyper Text Markup Language) – used to add formatting and web functionality to plain text for use on the internet. HTML is the mother tongue of the search engines and websites
Hosting – the server where your site files are stored
Hyperlink – a link on a site to another page or website
In bound link (inlink, incoming link) – Inbound links from related pages on your site
Indexed Pages – The pages on a site which have been indexed.
Keyword – key phrase The word or phrase that a user enters into a search engine, seo is based on your relative keywords
Link building – actively cultivating incoming links to a site.
META tags – descriptive tags that are hidden in the code of your pages, telling search engines in simple terms what your site or page is about
Natural search results – The search engine results which are not sponsored, or paid for in any way.
Navigation – the menu of your site, or the system by which people can navigate the pages on your website
Outlink – a link that goes from your site to another site
Pagerank (PR) – value between 0 and 1- assigned by the Google algorithm, which determines the overall value of the page
Plugin – code which plugs into your website to accomplish a specific goal
PPC (Pay Per Click) – an advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Adwords is an example of PPC advertising.
Robots.txt – a file in the root directory of a website use to restrict and control the behaviour of search engines on your site.
Script – code which is added to your site to accomplish a specific goal, like animating images
Search engine (SE) – a website that people use to find what they need online, like google
SEO – the process by which your site is optimised to increase your ranking in search results
Site map – a definitive list of all the pages on your site, listed simply without formatting
Social media – sites like facebook and twitter
URL – the web address of a site
White hat – SEO techniques that are considered correct by search engines