Social Media Integration
We don’t need to tell you just how important social media is these days, it’s impossible to ignore. Social media and your professional website should do more than just interact, they should be part of the same entity, so you shouldn’t just think about linking things up and assuming that people are going to talk about your business on facebook, twitter etc.
Treating your online presence as a single entity, and offering something to your customers online on social media should spark up debate and get people talking about your business.
In the last few years a major shift has taken place that alters the way you’re doing business online. It has levelled the playing field allowing smaller businesses with a good idea and a good approach to their content to compete with the big companies and corporations, in a way that’s probably never happened before. It has to do with social media, SEO and public relations (PR). You should treat these as a single entity. Ignoring their impact on your marketing and business is a bad idea. Weaving them into your strategy can give you benefits you couldn’t have imagined ten years ago!
Utilising social media effectively can turn you from a faceless company into someone/something that your customers are happy to see on their facebook wall, and that they’re happy to tweet about and interact with. Building these kinds of relationships online is tough but if you can manage it, you could have a customer for life.
Social media also forces you to take more time over your customer relations. If potential customers see that people are happy with you in an unmoderated environment, they are more likely to consider using your services.
It’s easy to cherry pick customer testimonials for your site, but if people see your presence on some of the social media platforms they use, the content you post is good, and there are very few complaints, then this can be as good as getting a recommendation from a friend.
Here are a few benefits of having a wide ranging social media presence:
- Your customers will see your brand appearing all over the internet
- They will be reminded of your brand when they are online, possibly thinking of using a service / buying something you provide
- If their friends have already liked your company, it counts as a recommendation
- You can get free market research from your clients
- You can gauge just how popular certain things are that you do
- You can interact with your clients and give them some extra value
- Rewarding customer loyalty should ensure future sales
People no longer blindly trust everything they see or hear online, and search engines are getting wiser to SEO tricks. Your customers will want “social proof” of your customer service and products, so welcome them with open arms to your social media pages, and offer them something to keep them there.