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Posted on: July 10, 2017

Search Engine Optimisation Is The Most Valuable Marketing Expense

When internet users search for products and services on the web, you obviously want your website to appear among the top searches on the search engine result pages.

SEO (Search Engine Optimisation) is among the most misunderstood and mistaken terms in the world of marketing. Over the past decade, people unfairly categorised SEO, and this has caused many business people to devalue the importance of SEO as an essential part of a solid marketing strategy for small, mid-sized and even large businesses when building a new website or updating an existing website. This is not the case for SEO is a very viable marketing tool that can bring your business more qualified leads and customers. Here are reasons why search engine optimisation is the most valuable marketing expense:

It is Ideal for Business Visibility and Branding

If your website continues to be ranked among the top searches in SERPs, you are gaining more and more mindshare with potential customers. This increases the chances of these potential customers to open your website and see what you are offering.

Enhances Business Credibility

Most internet users, especially those who are experienced, make mental notes of the rankings for the specific terms they enter into search engines. Some may not realise this but most often do. In the minds of potential customers, the top ranking of your website is a sign of credibility. This gives them the confidence to click and check out your website. Very few internet users will open a website that is on the sixth or seventh page of Google.

It Brings Traffic to Your Business

As much as traffic does not guarantee sales, it is a good sign that your business is making progress. With the right tools and strategies, you can convert the traffic into sales. Traffic to your website means that internet users are showing interest in what you are offering and it is up to you to convince them that you have what they are looking for. If you handle this traffic carefully, you will have potential and actual customers requesting to buy your products.

It Offers High Return on Investment (ROI)

SEO is an inbound marketing strategy that offers the best returns on investment compared to other traditional forms of offline and internet marketing strategies. Other forms of advertising are expensive and do not offer fast results like search engine optimisation. If you invest in SEO, you have high chances of getting double or even triple returns on your investment.

In summary, it is clear to suggest that SEO is an invaluable tool required in online marketing strategies.

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